According to the National Retail Federation's 2010 Easter Consumer Intentions and Actions Survey, Easter holiday celebrants will spend slightly more this year, with the average person expected to shell out $118.60, up from $116.59 last year. Total spending is expected to reach $13.03 billion.
While spending on most items will remain the same as last year, children can expect more jelly beans, flavored marshmallows and even gifts in their Easter baskets this year. The average person will spend $17.29 on candy, compared to $16.55 last year, and $18.16 on gifts, up from $17.30 last Easter. Other holiday purchases include clothing ($19.03), food ($37.45), flowers ($7.84), decorations ($6.34) and greeting cards ($6.30).
When it comes to buying Easter merchandise, Americans will shop at:
- Discount stores (64.8%)
- Department stores (33.2%)
- Florists or gift/greeting card stores (22.0%)
- Online (13.1%)
- Specialty clothing stores (7.0%)
- Catalogs (3.7%)
Interestingly enough, young people are spending more on the holiday. While 25-34 year-olds will be spending the most this Easter at $136.79, nearly three-quarters of young adults ages 18-24 will buy gifts this year, and will spend an average of $125.85 on Easter merchandise.
TO TO TO TO EVERYTHING THAT I WANTED....
Posted by: New Jordans | 01/28/2011 at 04:09 AM