I believe that every child in America has the right to fresh, nutritious school meals, and that every family deserves real, honest, wholesome food. Too many people are being affected by what they eat. It's time for a national revolution. America needs to stand up for better food!
-- Jamie Oliver
ABC has announced that Jamie Oliver's Food Revolution, a new reality series produced by American Idol host Ryan Seacrest and starring the British chef as he provides a healthy, culinary makeover of residents of the city of Huntington, WV, will premiere on Friday, March 26 at 9PM ET/PT.
Jamie Oliver's Food Revolution will follow Oliver as he travels to Huntington -- which was labeled "the unhealthiest city in America" by The Associated Press in 2008 -- to start a new initiative that utilizes local resources to improve eating habits.
"The time is right for people to rediscover the sense of pride, satisfaction and fun you can get from cooking for the people you love. There's an incredible community in Huntington, and I want this experience to be a celebration of what we can achieve when people come together," said Oliver. "I want to prove that turning around the epidemic of obesity and bad health doesn't have to be boring or dull in the slightest. Wonderful stories will unfold in Huntington, and hopefully this will inspire the rest of the States."
Judging from the trailer, Oliver will mostly focus on school lunches and children's nutrition as a way to tackle the problem. Clearly, the six-episode series is loosely based on Oliver's U.K. series Jamie's Ministry of Food and Jamie's School Dinners, which were both aimed at improving children's nutrition.
As told to the New York Times' Mark Bittman in the January/February issue of Cooking Light -- click on video excerpts of that interview here -- Oliver feels that, "if I'm really clever, in the next nine months we can tell a story that inspires people, upsets them enough, and makes them understand that change is easy and it doesn't necessarily involve spending more money."
According to Oliver, "proper food" is food from scratch. "If you could at least half of the time buy, or do yourself, something that was remotely scratch-based, you probably could fix 98 percent of the [nutrition] problems in America. It's so much more than just 'eat less.'"
He goes on to discuss how arming the public with basic cooking skills -- stewing, roasting, stir-frying -- and access to fresh or frozen ingredients can create simple, great meals.
Bittman asks Oliver what will happen when he gets people to cook proper food half the time. Oliver responds,
Well, this sounds a bit romantic, but if once, twice, or even three times a week people cooked, and sat around the table with their family, that would have a dramatic impact on the whole country. I think kids would be happier, marriages would fail less.
Let's bring on the revolution.